Digital marketing is a complex medium. In order for your business to be successful in today’s world, you need a digital presence, but where should you start and how can you decide which medium is right for you? In this blog post, I’ll break down some of the most popular options to help you decide on the best latest digital marketing strategy for your business.

 

 

Social media

Social media is a worldwide phenomenon, with Facebook alone achieving over 2.23 billion monthly users[1]. Social media connects people with their friends & family, but also allows them to engage with the brands they love.

 

Make sure you establish a social presence on the platforms where your fans are most active so you can have conversations with them and learn more about what they like or dislike. If your business is very visual, such as an interior design company, then image-based platforms such as Instagram should work well. If your company is B2B focused, start with LinkedIn.

 

Display advertising

You may have heard of display advertising, but aren’t sure what this is. Display campaigns are also known as ‘banner ads’, they are the advertisements you see on almost all websites, usually along the right hand side or in the header or footer.

 

These units are particularly useful for objectives such as awareness and traffic, and can include tracking components which allow you to see which of your advert placements are being clicked on the most. You can also retarget users who previously visited your website and show them personalized messaging. For example, you could retarget people who added products to their cart but did not click purchase with a discount or coupon to encourage them to buy.

 

YouTube

YouTube is also known as the world’s second largest search engine, with 400 hours of video being uploaded every minute[2]. Many customers watch video content as research before making a purchase, so you can hope to reach a vast number of potential consumers when advertising here.

 

Other than creating your own videos, you can also use what is known as ‘pre-roll’ ads on YouTube, which are the commercials that run before (or sometimes during) a video. The targeting options are excellent as your audience are signalling what they are interested in. If you are selling a beauty product, you can place your ad before a beauty related video to ensure you are hitting your intended target.

 

Email marketing

Although email marketing is one of the oldest digital marketing methods, it remains one of the most effective. By building an email database you can land in your consumers inbox when you want to tell them about a product launch or a sale.

 

It’s wise to segment your email list based on behavior, for example splitting your most recent purchasers from those who haven’t visited your website in a while. This way you can send different messaging to each consumer based on where they are in the marketing funnel.

 

Content Marketing

One of the fastest growing digital marketing mediums is content marketing. This is a more subtle type of advertising and should not be used a direct sales tactic. Content marketing involves creating engaging content around your product or industry to position yourselves as an expert in consumers’ minds.

 

An example of this would be a craft supply store creating blog posts or videos of fun craft projects. This gives the audience inspiration for their next activity, demonstrates the products being used and keeps the brand front of mind when those viewers go out to purchase their materials.

 

 

When it comes to choosing your digital marketing strategy, it’s easy to get overwhelmed. That’s where the experts can help. I work with each of my clients to understand their goals and provide a strategy that will help them reach this in the most efficient manner. You don’t have to go it alone, click here to get in touch today: [LINK]

[1] https://newsroom.fb.com/company-info/

[2] https://www.brandwatch.com/blog/39-youtube-stats/